Theta Network Partners with Ulsan HD FC to Enhance Fan Engagement with AI

Theta Network has announced an exciting new partnership with Ulsan HD FC, a prominent football club in South Korea and a three-time consecutive K League 1 champion. This collaboration aims to launch a generative AI agent on the club’s official website, enhancing fan engagement for its global audience. Ulsan HD FC will also participate in Theta Network’s Enterprise Validator Program, which strengthens the security, governance, and validation processes of Theta’s Layer 1 blockchain. The partnership underscores Theta’s commitment to innovation in the realms of AI, media, and entertainment, with notable validator partners including Samsung, Sony, and Google.
As part of this initiative, Ulsan HD FC will utilize Theta EdgeCloud’s decentralized GPU infrastructure to deliver real-time match information, player insights, historical data, ticketing, and stadium details to fans in both Korean and English. This follows the successful integration of a chatbot with FC Seoul earlier this year, marking a significant expansion of Theta’s presence in Korean football. The collaboration not only enhances the fan experience but also aligns with Ulsan HD FC’s vision of embracing digital innovation, backed by the financial strength of HD Hyundai Group.
Theta Network continues to build on its success in traditional sports and esports, providing AI-driven fan experiences for top-tier teams across various leagues. With over 50 global customers, including elite universities and professional sports teams, Theta EdgeCloud is establishing itself as a leader in the sports technology space. This partnership with Ulsan HD FC is a testament to Theta’s growing influence and its dedication to transforming how fans interact with their favorite teams worldwide.
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