DIMO Partners with Grupo Kaufmann to Transform Connected Vehicle Experience in Latin America

DIMO, a prominent connected vehicle platform, has announced a groundbreaking strategic partnership with Grupo Kaufmann, one of Latin America’s largest automotive dealership networks. This collaboration aims to revolutionize the connected car experience for dealerships across the region. With Grupo Kaufmann’s extensive operations in six countries and a commitment to innovation, the partnership seeks to address the limited adoption of connected vehicles, which saw only 1.7 million projected sales in 2024. By leveraging DIMO’s standardized connectivity infrastructure, Kaufmann plans to develop interoperable applications and services that will make innovative solutions more accessible and affordable for the Latin American market.
The initial phase of this partnership will see Kaufmann deploying DIMO LTE devices for data collection and product development. This integration will enable the dealership to offer customers a suite of connected services, including real-time diagnostics, personalized maintenance alerts, and rewards-based loyalty programs. These enhancements are designed to elevate the standard of service and expertise provided to customers. Central to this initiative is DIMO’s privacy-first data model, which allows for streamlined vehicle data connectivity with user consent, ensuring that drivers maintain control over their data while benefiting from data-driven services.
As the automotive industry shifts towards connected, digital-first experiences, Grupo Kaufmann is positioning itself as a leader in Latin America. The partnership with DIMO is part of a broader strategy to innovate and promote sustainability within the automotive sector. Carlos De Martini, Corporate Digital Business Manager at Grupo Kaufmann, emphasized that transforming data into meaningful customer experiences is crucial for the future of the industry. This collaboration not only accelerates Kaufmann’s digitalization strategy but also aims to establish the dealership as a hub for lifelong mobility services in the region.
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