What could affect VRA's future price?

TLDR

Verasity (VRA) is currently navigating a challenging market environment, but several upcoming developments could influence its price trajectory positively.

• Partnership Expansion – The rollout of VeraAds globally in 2026 could significantly increase demand for VRA as the platform scales.
• Technical Developments – The launch of VeraWallet 2.0 in Q1 2026, featuring fiat off-ramps, may enhance user accessibility and liquidity.
• Market Sentiment – The anticipated dual-token model for the Proof-of-View ecosystem in Q4 2025 could shift market perception and attract new investors.

Deep Dive

1. Partnership Expansion (Bullish Impact)

• Overview: Verasity is set to expand its advertising platform, VeraAds, globally in 2026. This follows a successful launch in the UAE, where it partnered with a major local publisher to create the first blockchain-powered ad exchange. The global rollout aims to tap into a larger market, potentially increasing ad revenue and user engagement.
• What this means: If VeraAds captures even a small percentage of the global digital advertising market, which is projected to reach $500 billion by 2026, VRA could see substantial price appreciation. Historical examples, such as the rise of other ad-based tokens like Basic Attention Token (BAT), which surged over 200% following similar partnerships, suggest a potential for significant gains.

2. Technical Developments (Bullish Short-Term)

• Overview: The upcoming launch of VeraWallet 2.0 in Q1 2026 will introduce integrated fiat off-ramps via Transak, allowing users to convert VRA directly to EUR/USD. This feature is expected to enhance liquidity and user experience, making it easier for new users to enter the ecosystem.
• What this means: Enhanced liquidity often leads to increased trading volume and price stability. For instance, when similar features were introduced by other wallets, such as Coinbase, it resulted in a 30% increase in user adoption and trading activity. If VRA can replicate this success, it could lead to a bullish price movement.

3. Market Sentiment (Mixed Impact)

• Overview: Verasity is finalizing a dual-token model for its Proof-of-View (PoV) ecosystem, migrating PoV Marker tokens to the TRON network to reduce fees and improve accessibility. This transition is expected to be completed by Q4 2025. However, the indefinite postponement of a Binance airdrop could dampen short-term enthusiasm.
• What this means: While the dual-token model could attract new investors and enhance the utility of VRA, the negative sentiment from the postponed airdrop may lead to short-term price volatility. Historical precedents show that similar events can lead to price corrections before recovery, as seen with tokens like Stellar (XLM) during their airdrop announcements.

Conclusion

Verasity's future price will likely hinge on the successful execution of its global advertising strategy and the rollout of new wallet features. However, the mixed sentiment surrounding its tokenomics and airdrop events presents both challenges and opportunities. Will Verasity be able to maintain momentum and overcome market skepticism as it transitions to a dual-token model?